American Readers Consume News Headlines and Not Much More
The Media Insight Project carried out a media consumption study and found that roughly six in 10 Americans acknowledge that they only read headlines when consuming news. Overall, 41 percent of Americans who took the survey reported that they watched, read, or heard any in-depth news stories beyond the headlines. The conclusion being that the more complex an issue is, the less likely it is to break through into the public sphere. Just ask yourself, "Will it fit on a bumper sticker?"
By Jordan Moses
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