Netflix Becomes Breakout Brand of 2013
After making questionable decisions two years ago, Netflix is back in business as a breakout brand for 2013. When Netflix decided to split DVD rentals and online streaming through the creation of Qwikster as a DVD-by-mail service, customer complaints came in waves through social media. Netflix shattered everyone's doubts at the beginning of this year when it announced its fourth quarter earnings - they had added more than 2 million subscribers and turned a $7 million profit. What was the difference? Netflix's original series, including the popular series House of Cards, Orange Is the New Black and the return of Arrested Development. Netflix CEO Reed Hastings announced his goal is "to become HBO faster than HBO can become us."
By Jordan Moses
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