Users Feel Manipulated by Secret Facebook Social Experiment
The virtual world is in an uproar over an experiment that manipulated 689,003 Facebook users' feeds to monitor emotional responses. The researchers from Facebook and Cornell University claimed that users consented to the study when they agreed to Facebook's Data Use Policy, which includes a section on research. By using an automated system to track positive and negative words, the study found that when positive content was reduced in a feed, a larger percentage of words in people's updates were negative and vice versa. Thus, it provided the first experimental evidence that emotions spread via contagion through social networks.
By Jordan Moses
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